03-6912-0584Tsukiji Cooking, Chosen by Executives and VIPs
1. We offer special classes for readers of The Wall Street Journal (business executives).
(１) The Wall Street Journal (WSJ), the world’s largest economic and news media outlet, targets global business executives as its readership. Tsukiji Cooking has partnered with The Wall Street Journal to regularly offer special classes for WSJ subscribers.
(２) Additionally, a dedicated site has been launched on WSJ+ (the loyalty program for WSJ subscribers).
2. Executives of global top companies and international business owners make use of it.
(1) Global Top Companies: Executives from the world’s No. 1 search engine company, senior executives (board members and above) from global top pharmaceutical companies, and overseas branch directors of Japan’s leading global machinery manufacturers, among other executives from global companies both domestic and international, are making use of our services.
(2) Private Classes: For high-net-worth individuals, our clients include Hollywood stars, global best-selling authors, and owners of world-renowned companies.
3. Featured in Leading Media for the World’s Wealthy
Tsukiji Cooking has been featured in global media outlets targeting high-net-worth individuals, such as *Business Traveller* and *CNN*, earning recognition as a premier cooking class for affluent foreign visitors in Japan.
The Background Behind the Demand for Cooking Classes Among Foreign VIPs
1. Foreign Executives Seeking Authentic Japanese Cultural Experiences
We frequently receive inquiries from Japanese staff and secretaries saying that foreign executives and VIPs often express similar desires: “We’re tired of high-end restaurants and tourist spots. We want a real hands-on cultural experience in Japan” or “We don’t just want to eat sushi; we want to experience making it ourselves.”
Amid the growing global popularity of Japanese cuisine and sake, foreign executives have a strong desire to learn about Japanese food, sake, and culture. Their interest extends beyond typical tourist experiences, reflecting a clear demand for more authentic and immersive cultural encounters in Japan.
2. The Growing Demand for “Team-Building Cooking”
“Team-Building Cooking” is a common team-building method overseas. There is growing demand for cooking experiences as a way to strengthen team dynamics, involving both Japanese and foreign executives.
Experience Japanese-Style *Omotenashi* Through Cooking
Culinary Experiences: The Ultimate Form of *Omotenashi* Sought by VIPs
In response to the growing demand for Japanese culinary experiences, Japanese executives and staff can share and explain Japanese cultural experiences through cooking classes. This approach helps convey an understanding of Japanese people and the spirit of *omotenashi* (hospitality) to foreign executives.
Reasons Why Tsukiji Cooking is Chosen
1. Program Customization Available
(1) Expertise in Serving Foreign Executives: For health-conscious foreign executives and VIPs, more detailed dietary accommodations such as vegetarian, halal, and gluten-free options are often required. In addition to the quality of service, creating an atmosphere that fosters enjoyment rather than stiffness is also essential. As a pioneer in cooking classes for foreign visitors in Japan, Tsukiji Cooking has been offering custom-made programs and foreigner-focused services ahead of others.
(2) Original Programs from a Foreigner’s Perspective: We can customize programs to meet various needs, including Tsukiji Market tours, sake tasting, Japanese food and sake pairing, and inviting Michelin-star chefs. Programs can also be designed with team-building elements (such as strengthening team bonding) as a goal. These programs are unique to Tsukiji Cooking, specifically tailored from a foreigner’s perspective, and distinctly different from those aimed primarily at Japanese audiences.
(3) Heartwarming Cooking Experiences Not Possible at Restaurants: We offer an experience that allows guests to enjoy cooking together with the finest ingredients from Tsukiji and carefully selected Japanese sake. We custom-make the menu based on your requests. This is also highly popular for farewell and welcome parties for international bosses or colleagues.
2. Comfortable Facilities and Private Space
(１) Private Space Provided: Participants can enjoy a shared experience in a private setting.
(２) Accommodations for Large Groups or Meeting Rooms: We can also offer on-site programs at your designated location (such as meeting rooms or banquet halls) as needed.
Customer Testimonials
“It was perfect for improving communication among executives of global companies.”
“Shopping for fresh fish and vegetables at the Tsukiji Outer Market and then making sushi together with Japanese executives was the most memorable experience during my stay in Japan. I believe this shared experience helped improve teamwork among global executives. Additionally, the sake tasting, which I had always wanted to learn about as a personal hobby, was extremely informative. I look forward to trying sake again at a sushi restaurant when I return to New York.”
— Executive Director, North America Head (Automobile Manufacturer), Global Company (American)
Provide Culinary Experience Hospitality for Executives!
Customization based on needs is essential for executive programs. Please feel free to contact us regarding executive programs. Taking into account examples from other companies, we will help you design a program tailored to your organization.
